Ted Baker extends support to include data exchange


Retail Assist is delighted to announce an extension in service provision to include data exchange support for global lifestyle brand, Ted Baker.

Ted Baker will use the data exchange service, Ra-X, to share data, with Retail Assist also providing key 1st and 2nd-line Help Desk support.

Ra-X is a fully-managed data transformation and retail communications solution, which helps retailers to share key product data in the required formats between stores, concessions, franchises, ecommerce sites and Head Offices. With Ted Baker operating in 165 stores across the world, from airports to the high street, Ra-X translates sales data into the correct format and transfers it rapidly and securely to the required destinations. 

Simon Brealy, Ted Baker’s Head of IT, said: “The transfer of sales and quality data is key for Ted Baker’s operations. We needed a smooth and reliable data exchange solution partner that could work on a global scale to support our national and international stores. With our established relationship with Retail Assist, we’re happy to expand our relationship further.”

Kevin Greathead, Managing Director, said: “Retail Assist recognises that the transfer of sales and quality product data is key for Ted Baker and that this can be a complex and manual process. The effective management of trading partners can protect a significant area of any retailer’s revenue stream. Ra-X ensures that a streamlined process is established, which will resolve areas of multiple data input and errors by sharing key product data whilst managing time critical pressures.”