Tempur UK gets into bed with Rooster


Premium mattress brand appoints Rooster PR, consolidating the agency’s consumer & lifestyle division. Following a competitive pitch process, Tempur UK has plumped for Rooster to launch the mattress brand’s PR programme in the UK.

Traditionally focused on ATL marketing and advertising, Tempur UK has briefed Rooster to develop a PR campaign that drives awareness of the brand, its heritage, the product range, and the benefits of Tempur sleep products on health and wellbeing.

Rooster will look to increase Tempur’s share of voice in UK trade and consumer media and will also support the brand in promoting ambassador partnerships and establishing a relevant and meaningful CSR programme.

Tempur researches, engineers, manufactures and distributes sleep products aimed at improving the sleep experience worldwide. Offering maximum quality, comfort and support, Tempur mattresses and pillows are made from a formulation of the brand’s proprietary pressure absorbing Tempur material, originally developed by NASA scientists in the 1970s to support and cushion astronauts during lift-off.

“Rooster demonstrated genuine interest, solid market knowledge and creativity at pitch stage, presenting relevant and tangible opportunities even before we gave the green light” says Tobin James, managing director of Tempur UK.

“Kicking off with a time-sensitive campaign, which Rooster had proposed and has facilitated from the outset, the team has a strong grasp of our brand, product, PR needs and our business, and has already delivered under pressure. Rooster’s professionalism and proactivity has reassured us that this was indeed the right time for Tempur UK to pick up PR in the UK and we are confident that we have the best partner to drive results.”

Rooster MD, James Brooke, comments: “Tempur has clearly established itself as a leading mattress brand over the past decades. As the original, the best, and the only mattress on the market developed and endorsed by NASA, our job will be to communicate the quality and uniqueness of Tempur.

“It is a crowded space, but we have no doubt that with a dedicated, creative and targeted PR campaign that builds upon the already solid reputation the brand has achieved through advertising, Tempur will attain the robust media presence and endorsement to create the stand out that it deserves.”