With the country on lockdown and people concentrating on keeping active, exercise has spiked to an all time high. As a result, TENZING has brought forward the launch of its new plant-based energy drink, claimed to be the most powerful to date.
TENZING Blackberry & Açaí is crammed with anti-oxidising berries and is the first blend to include natural BCAAs to specifically increase stamina and aid sports recovery. The bigger 330ml can packs 30% more caffeine than the previous two blends.
This new super-charged blend unlocks the power of plants to energise a workout, hydrate the body, support muscle growth and reduce post workout muscle burn, the company claims.
“Since lockdown more people than ever have taken up a new sport, exercise regime or fitness challenge, which made us think; people need this drink now more than ever,” said Huib van Bockel, founder, TENZING.
TENZING has strengthened the usual triple hit of natural caffeine, electrolytes and vitamin C with the added zing of Branched Chain Amino Acids from corn. Making it the first naturally energising drink with vegan BCAAs. And now with even more Vitamin C to reduce tiredness and fatigue and support the immune system, the company adds.
Continuing its mission to champion the power of plants, TENZING set out to find a natural source of BCAA for its newest flavour profile.
Nearly all other BCAA products are made from keratin – a process which uses solvents to extract the amino acids from animal derived sources including bird feathers or even sometimes pig follicles.
“Somehow people have come to believe that energy from nature is not as strong as artificial energy drinks. This is of course far from the truth as our natural range packs just the same punch. Now we’ve launched a drink that goes even further. We found a way to source BCAA from corn and are excited to launch the world’s first naturally energising drink with plant-based BCAAs,” said van Bockel.
Whilst researching ingredients, team TENZING said it had discovered it was possible to extract BCAAs by fermenting corn using friendly probiotic bacteria – a much more costly process but… well worth it.
This new TENZING blend is claimed to be the strongest plant-power on the market and the only plant-based BCAA drink free from any artificial ingredients.
Active people looking for a caffeine fix, electrolytes and amino acids, now finally have an option that has all the power without the nasties, the company claims
TENZING is first brand to launch product on Strava fitness tracking app
TENZING is the first brand to launch a product on the Strava fitness tracking platform.
Strava users that complete the ‘TENZING Unleash Energy Challenge’ will be the first to experience the new blend from 11 May, a week before the official launch.
But, challengers will need to prove they’ve earned the chance to taste TENZING’s new energy drink. Participants will be required to complete at least 20 minutes of any activity, four times a week, for two consecutive weeks from 27 April. They’ll be rewarded with a secret URL providing them exclusive access to purchase TENZING’s new drink as well as the TENZING Unleash Energy digital badge. To inspire challengers to get their sweat on, TENZING will be hosting LIVE workouts with some of the industry’s leading fitness studios and trainers during the two-week challenge. This includes Core Collective, Rowbots, Rathbone Boxing Gym and Digme Fitness.
Strava tracked sports include cycling, walking, weight training, home workouts, cross fit, yoga, boxing, stair-stepping, running, and more.
Strava Challenge Launch: 27 April 2020
Strava Exclusive Pre Sale: 11 May 2020 Official Nationwide Launch: 18th May 2020
TENZING Blackberry & Açaí (330ml)
Following the Strava Challenge it will be available to purchase on TENZING’s webstore, Holland & Barrett, Amazon, Whole Foods, Planet Organic & As Nature Intended.