Tesco crowned Brits’ favourite supermarket for deals amid cost of living crisis

As the cost of living continues to rise in the UK and around the globe, the general public is responding by becoming more saving-savvy than ever. Retailers have been keen to adapt to this increased consumer need for deals, with varying degrees of success.

With this in mind, money.co.uk set out to determine which supermarket discounts Brits were searching for the most online. They analysed the average monthly Google searches for all major UK supermarkets, combined with ‘deal’ associated search terms, to discover where people are looking for offers the most. 

Britain’s most searched supermarkets for savings

RankingSupermarketTotal estimated monthly deal/discount searches
1.Tesco46,580
2.Co-op31,920
3.Morrisons30,830
4.Lidl30,090
5.Asda23,420
6.Sainsbury’s21,290
7.Ald19,630
8.Waitrose14,040
9.Ocado11,630

The full version of the data sheet can be found here.

Topping the list with 46,580 estimated searches per month is the supermarket with the UK’s largest market share, Tesco. The retailer had strong search volumes amongst customers for all search variations, with approximately 33,100 queries for “tesco offers” in March alone. 

The Co-op comes in second place with 31,920 overall monthly searches, a 31.5% drop from first position. The member-owned retail chain excelled in the ‘deals’ and ‘offers’ categories, with 14,800 recorded Google queries in both.

Coming close behind in third place is Morrisons, as UK residents look for their discounts 30,830 times every month. Founded in Bradford over 120 years ago, this supermarket powerhouse now has almost 500 stores across Great Britain.

Online retailer Ocado finishes at the base of the rankings (11,630 searches). It came second in the ‘discount code’ category with 8,100 searches, behind only Asda. Founded in 2000, the digitally powered supermarket is the youngest retailer in the study.