Tesco has confirmed it will open a finest pop-up wine bar in London’s Soho this summer.
Located on bustling Wardour Street, the finest wine bar will be open for 11 days from 2-13 August 2016.
With every one of the 70+ finest wines available to taste by the glass, visitors to the wine bar will be spoilt for choice. A selection of discovery wine flights will be on offer to help visitors discover varieties that they might not know.
Members of the Tesco wine team and other experts will be on hand to advise visitors and answer any questions for the duration of the pop-up.
Finest senior brand manager, Elisabetta Farroni, said: “Tesco is incredibly proud of the quality of the finest wine range. For the past three years, finest has been awarded ‘Own-Label Range of the Year’ by the International Wine Challenge. Showcasing the range through a pop-up wine bar is the perfect way to demonstrate the high quality of our wines directly to the public.”
“We believe the finest wine range has something for everyone and we wanted to create an opportunity for people to experience the quality and diversity of our range for themselves.”
James Davis, MW, said: “Consumers often veer towards wine styles that they are familiar with such as Pinot Grigio and Chardonnay. The finest wine bar offers the perfect opportunity for us to share our knowledge and passion for wine with enthusiasts who are keen to step out of their comfort zone, explore different wines and ultimately be more adventurous when they visit the wine aisle. ”
The finest pop-up wine bar will be located at 147 Wardour Street from 2-13 August 2016.