Tesco has announced its full F+F clothing range is now available on a trial basis for purchase in-store via new transactional kiosks in Tesco outlets across the UK.
The new kiosks, powered by digital commerce solutions innovator and provider Venda, will enable consumers to purchase items that are out of stock or not available in that branch, with the option for home delivery or to collect purchases from the store at a later date. Tesco and Venda have partnered with Cisco, Retec and C-instore to ensure the technology behind the kiosks delivers the optimum customer centric experience.
The kiosks, which plug into Venda’s SaaS-based commerce platform, offer Tesco’s customers a user-friendly interface that enables them to purchase products, view stock availability and receive promotional offers relevant to their product searches. Chip-and-pin payment facilities are also installed into the kiosks to ensure secure transactions, without need to input additional billing details.
The initial trial in three stores across the UK in Coventry, Woolwich and Pitsea is part of a multi-channel initiative to participate in the Tesco Group Innovation awards. The trial which has produced above average industry conversion rates from kiosk technology won the Tesco Innovation Awards for a multi-channel implementation for the UK-based team.
Andrew Beale, head of multi-channel and digital development, F&F Clothing at Tesco PLC, said: “In a digital age, we need to make technology work for our customers. We put the customer at the heart of everything we do and are always thinking about how to improve their experience and meet their needs. We recognised that it didn’t make sense for customers to interrupt their shopping experience if they can’t find what they’re looking for in-store – having to search again for that item again online when they’re at home. The introduction of the in-store technology effectively brought together our online and in-store offering and allowed customers to make purchases instantly – even if their products weren’t immediately available. Venda’s platform made it extremely easy for us to facilitate sales for customers using the kiosks – which resulted in sales that may have otherwise been lost.”
Eric Abensur, CEO at Venda, said: “Kiosks provide a fantastic opportunity to the consumer and retailer alike. From a consumer standpoint, customers are able to enter the store with confidence that they will be able to make the purchases they want without the fear of items not being in stock. At the same time, kiosks help the retailer to secure additional return from in-store footfall and ensure that the consumer does not leave the store empty handed. In this respect, Tesco has embraced a simple to use technology with these kiosks that produce a better in-store experience for customers that will in-turn help to boost in-store profits.”