Tesco welcomes Grenade Energy to meal deal range


Following the huge success of the first of its kind, functional drink, Grenade Energy – and just months after its official launch – Grenade ignites once again as it enters the chilled meal deal section of the largest supermarket chain in the UK, Tesco, from 15 July.

Available to purchase nationwide, from 550 Express stores and 266 Main Estate stores, the new partnership is a proud achievement for the leading sports nutrition brand. With diet stimulation drinks growing ahead of the market, with a 25.6% increase in take-home sales over the past three months, Tesco’s decision to include the sugar-free Grenade Energy drink within its confectionery meal deal offering is a huge step in the right direction by the leading retailer – and one that many other retailers are starting to consider too.

CEO and founder, Alan Barratt, comments: “The launch of Grenade Energy into the UK’s largest supermarket chain is exactly what on-the-go snacking should be about – having that healthier option to grab-and-go, that doesn’t compromise on your healthier lifestyle choice. It’s a big deal for us and we can certainly say it’s given us a ‘boost’ as we continue to move in the right direction – one that we’ve all been working hard to achieve. Watch this space.”

Using all-natural caffeine, zero calories and no sugar, Grenade’s brand-new addition to Tesco’s meal deal range is the perfect option for those health-conscious individuals looking for an on-the-go burst of motivation.

With a refreshing, mouth-watering fruity flavour, the high-energy drink packs the same punch as two espressos and includes added electrolytes for hydration (including magnesium), a thrown-in boost of B vitamins and BCAAs to aid recovery, with added Nootropic ingredients help to support mental focus and clarity. Plus, there are no artificial preservatives or colours in sight.

It comes as no surprise to learn that Grenade has been, and continues to, successfully dominate the category with its healthier snacking ranges, as it recognises that most shoppers (70%) purchase its products primarily as a healthier alternative to a snack or treat. That said, the Grenade Carb Killa brand alone drives nearly a third of all growth within the Healthier Snacking category, with 8 of the top 10 bestselling protein bars in the UK ALL Carb Killa – resulting in a 42% share of the total market in the last 12 weeks.       

Alan continues: “During the last few months – whether working full time at home, home-schooling or looking to fuel a home workout – individuals are wanting a helping hand to support and aid concentration. Grenade Energy® will give that kickstart of motivation and thanks to its natural caffeine plant sources, that all-important energy boost!

“Grenade Energy and the Carb Killa range both provide low sugar, guilt-free choices that other brands do not offer. Stocking our ranges gives retailers the best opportunity to capitalise on demand and repeat custom.”

Available to purchase within the Tesco meal deal offering from 13 July 2020.