Today, Neat. announces the launch of its refillable & reusable cleaning products into major supermarket Tesco’s, now available in 158 Tesco’s superstore branches across England, Wales, Scotland and Northern Ireland, from Redcar to Southend.
Neat. is elevating the growing refillable & reusable trend, a step-change in the cleaning industry by bringing superior quality and elite design, via its aluminium spray bottles and home fragrance inspired scents, that include sage & mint and mango & fig, amongst many others.
In the context of most regular cleaning products containing 90% water, with homecare generating more than 29 billion plastic containers a year globally, in which less than a third of plastic in the UK is recycled – Neat. proves how an environmentally superior version is viable, without having to compromise on style and optimal quality.
Neat’s latest listing will majorly increase product availability, and forms part of Tesco’s refillable cleaning bay initiative, in which the objective is to encourage shoppers to make sustainable swaps in daily cleaning regimes. The listing ties in with Tesco’s overall corporate strategy on plastic, based around the four R’s – Remove, Reduce, Reuse, Recycle, with the message that a little change makes a big difference.
Neat. is founded by ex-Method & Ecover’s head of design Ryan McSorley and head of sales strategy and category management Josie Harfield. Investors include Giles Brooke, previously at Vita Coco.
Recommended and adored by names including Fearne Cotton who described as ‘a total game-changer’ and Davina McCall, Neat.’s sleek and chic products are easy to incorporate into daily life, without using materials that recklessly tax the planet’s resources. The brand has big plans to launch into a new category with radical product solutions coming in 2022.
Neat. will launch into Tesco’s with six SKU’s, displaying its range of Multi-Surface cleaners and Anti-Bac Bathroom cleaner.
Ryan McSorley, founder of Neat. comments: “At Neat. it is our mission to eliminate plastic waste in our homes, which is why we have re-imagined the cleaning products we all use. We believe that small changes, made by many, can make a real difference. It has been our goal from the outset to be in Tesco’s, and provide a refillable, reusable alternative in the place where most people still buy their cleaning products – supermarkets. After only 18 months in the market, Neat. will now be accessible to a much larger audience which allows us to have a bigger impact.
Regular cleaning products are water and single use plastic, but we believe people and the planet deserve better. We want to challenge the industry and brands to go beyond recycling plastics. Our products are simple, convenient, and designed using sustainable materials that complement our homes, with fragrances that make our spaces smell wonderful and use formulas that really work. Because we know that people are more likely to embrace a change when they feel good about it.
Michael Williment, buying manager at Tesco, added: “All supermarkets need to innovate quickly to future proof and protect our planet, and we want to lead this charge at Tesco’s. Transitioning to provide more and more refillable & reusable products at an accessible price point for customers is a necessary step towards being the leaders here. Neat.’s range of cleaning products are practical, environmentally conscious and functionally designed, so all of this combined makes us we are very excited for Tesco shoppers to get their hands on them, to show an increasing support for our customers in the move away from single-use plastic, throwaway items.”