The best consumer brands go head-to-head as the shortlist for the Which? Awards 2022 is announced

The battle of the high street brands heats up this year, as the shortlist for the annual Which? Awards is announced today (5th May).

Winners will be announced at an in-person ceremony on 19th May, where some of the country’s household names will come face to face with independent brands in a bid to clinch a Which? Award.

The 11 different categories include: Which? Banking Brand of the Year, Which? Utilities Brand of the Year and Which? Retailer of the Year, among others.

This year will also see the launch of the first ever Which? Sustainability Champion honorary award, which has been established to recognise a specific project or initiative to improve sustainability by a brand. 

When it came to shortlisting this year, as well as looking at key elements such as great customer service or product reliability, value-for-money has also been high on the list of considerations as consumers face the cost of living crisis. 

Which? is celebrating brands that are not only offering outstanding products and services but are also helping to ease the financial burden at this difficult time, as households across the UK need their money to go further. 

The consumer champion is well known for its independent expert advice and reviews, using rigorous standards to assess thousands of products and services, and calling out practices that prevent consumer harm.

Among those shortlisted across the different categories for this year’s awards are household names such as Jet2 Holidays and John Lewis, alongside newcomers Exodus Travel and mobile provider SMARTY. 

Since 2007, the Which? Awards has given accolades to more than 150 companies from a range of different sectors.

Full category and shortlist breakdown with last year’s winners. 

CategoryShortlist2021’s winner
Which? banking brand of the yearCoventry Building Society, Nationwide Building Society, Starling BankStarling
Which? insurance brand of the yearLV=, NFU Mutual, SagaLV=
Which? travel brand of the yearExodus Travel, InnTravel, Jet2 Holidays, Premier InnNational Trust Holidays
Which? retailer of the yearJohn Lewis, Richer Sounds, Seasalt, SkechersRicher Sounds
Which? utilities brand of the yearOctopus Energy, Plusnet Mobile, SMARTY, Tesco Mobile, Zen InternetTesco Mobile
Which? car brand of the yearHonda, Kia, Lexus, Polestar, Toyota Toyota
Which? home technology brand of the yearApple, Canon, Dell, Samsung, XiaomiApple
Which? home entertainment brand of the yearAmazon, LG, Panasonic, Samsung, Sennheiser, SonyLG
Which? small kitchen appliance brand of the yearAsda, Kenwood, Russell Hobbs, TefalDe’Longhi
Which? large kitchen appliance brand of the yearBeko, Bosch, LG, Miele, SamsungBosch
Which? Trusted Trader of the yearEasystep Stairlifts, Inspiration Computers, SD RoofingFinesse Windows Limited
Which? Sustainability Champion of the YearExodus Travels, Miele, Good Energy, Silver Cross, Triodos BankN/A