Health and beauty retailer, The Body Shop, is partnering with leading affiliate network, Rakuten LinkShare, in a bid to increase its presence across the web and foster relationships with consumers through Rakuten LinkShare’s portfolio of shopping and beauty publishers.
According to Rakuten LinkShare, today’s shopper is hungry for information and is connected 24/7 across multiple touchpoints.
The Body Shop said it wants to align itself closely with sites that echo its brands’ values and reach a wide consumer audience.
Examples of this new, savvy breed of publishers that will be working with The Body Shop through the Rakuten LinkShare network are Polyvore and RewardStyle. Consumers visit these sites to discover and purchase fashion and beauty trends, and the health and beauty brand wants to harness these publishers’ relationships with loyal online shoppers to drive affiliate sales.
Anthony Quinn, director of advertiser services at Rakuten LinkShare, said: “Rakuten LinkShare specialises in ensuring the affiliate channel drives sales, but not at the expense of brand image and reputation.
“With the online shopping experience now as important as the in-store experience, getting this channel right is the new challenge. Networks have worked hard over the years to build the reputation of this sector, and as a specialist in premium and luxury branded clients, it’s fantastic to have The Body Shop value that progress, and join us to reach content-rich sites that tap into consumers’ interests and tastes, and therefore direct the right consumers to the right products.”