The Cotswold Company unveils brand refresh to reposition as lifestyle brand

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The furniture experts at The Cotswold Company have been masterfully crafting pieces for every room in the home for a quarter of a century, and now the brand is pivoting to focus on the lifestyle sector to improve consumer relevancy.

Officially established in August 1996 as a pine focused furniture maker before moving into the oak sector, The Cotswold Company has today launched a new website, commercial re-brand and roll out of new TV advertisements. Elsewhere, all creative and marketing assets have been updated.

The website has been refreshed as the first stage of a larger project that aims to move The Cotswold Company’s web platform to a more modern scalable and adaptable solution. The content and navigation were updated to ensure the site offered an enjoying online shopping experience.

In recent years, and with the arrival of CEO Ralph Tucker just four weeks before the UK’s first national lockdown, The Cotswold Company has been on a mission to diversify from just a furniture retailer to a lifestyle brand.

CEO Ralph Tucker said on the rebrand: “With the digital high street on the rise and ‘Go In Store’ virtual shopping options for online shoppers, we decided that a rebrand and update to the website was vital now more than ever. Here at The Cotswold Company, we are always striving to diversify product collections and reach new audiences, so the launch of a new website and TV advertisements is paramount to attracting new customers in 2021 as we increasingly move online”.

Over the past 12-months The Cotswold Company has gone from strength-to- strength. It launched its first ever collection of luxury mattresses, The Pure Natural Collection, and unveiled a collection of accessories including working with local independent artists on framed artwork. Its garden collection has seen an uptick in sales of 600% and 2020 festive sales were up 44% based on the previous year. All whilst navigating a turbulent retail landscape given the backdrop of the global pandemic.

The new brand visual identity sees a bold update to the word logo (below), and separate house symbol (above) as well as a refresh of both typography and colour. The new house brand mark has been created from the original house but simplified, The Cotswold Company has made the door wider and opened it further as a nod to being warm and welcoming.

The logo was updated to bring The Cotswold Company firmly into 2021 as a modern brand that appeals not just to lovers of a country style but also to a more contemporary one. The circular house symbol is now suited for social media profile pictures, particularly Instagram and is adaptable for marketing touch points across digital and physical.

TT Norms Pro has been hand-picked as the primary typeface for all brand communications whilst Baskerville URW is the secondary choice. The primary colour palette will now be made up of Pantone Black 3 C and Pantone Warm Gray 2 C.