The Crown Estate’s Central London portfolio secures plethora of new concepts and international-firsts

The Crown Estate today announces that it is to welcome Sandro menswear to Regent Street, with a new flagship store at 141 Regent Street adjacent to its existing womenswear store at 137-139 Regent Street. This is the ninth new signing for the Central London portfolio in recent months.

Sandro, which was founded in 1984 and has since made its mark in some of the world’s top fashion capitals, including New York and Milan. It is opening a menswear store next to its existing womenswear outlet on Regent Street.

This latest signing is just one of the notable names to join The Crown Estate’s Central London portfolio. Other leading brands include South Korean eye wear brand Gentle Monster and iconic British brand Mulberry.

Gentle Monster has opened its first European store at 28-29 Argyll St, with a space totaling 7,500 sq ft. The South Korean eye wear brand is renowned for its innovative and imaginative approach to store design, creating a unique fragrance and soundscape for each space. In its first London design, warrior aliens made of raffia and metal will sit in a battlefield of shrubs, digital waterfalls and a ceremonial gong, alongside a retail space.

Mulberry has opened its new flagship store at 100 Regent Street. Mulberry’s 5,000 sq ft Regent Street presence is situated in a prime location on the corner of Regent Street and Glasshouse Street, and spans the ground and basement levels.

The Crown Estate has also welcomed UK-firsts and new concepts from brands including wellness brand Glow Bar, premium sportswear retailer Realbuzz, and new fashion concept Showcase.

Located in on Mortimer Street, just off Regent Street Glow Bar is bringing New York’s hottest wellness trend to London; private infrared sauna pods said to provide head-to-toe benefits including glowing skin, better energy, improved circulation and a strengthened immune system. Glow Bar includes a café serving superfood bowls and elixir-spiked lattes. Glow Bar strengthens Mortimer Street’s lifestyle retail and wellness offer which includes DryBy, Ted’s Grooming Room, Psycle and Workshop Coffee.

At 33 Regent Street St James’s, Realbuzz has created a global flagship store and ‘clubhouse’ which brings together curated collections of premium sportswear and technology, with a host of fitness experiences including classes, clubs, training plans and talks from experts across multiple fields. Established in 2000 as an online fitness and wellbeing community, Realbuzz has become a global brand offering a unique fitness retail experience.

And created by Katie Holland, the MD of Music Room, the destination for luxury sample sales, Showcase is a new fashion concept store which brings together rotating collections from young British designers. Based on Regent Street St James’s, the 6,000 sq ft space is also home to a café.

Brewer Street is also welcoming new faces with both Colmar and Eytys opening physical stores. Created in 1923 Colmar, is an Italian fashion operator that specialises in sports and lifestyle clothing, combining high-end Italian design with know-how. The brand currently has 15 stores internationally; the new store on 62 Brewer St will be their first store in London and act as a flagship.

Eytys is a Swedish trainer specialist which seeks to fill a void for young men and women looking for a versatile, stylish shoe that over-delivers on quality at an affordable price. The new Brewer Street presence is the first dedicated shop in the UK, having previously only been available in leading department stores including Selfridges.

Completing the line-up of new brands across The Crown Estate’s Central London portfolio is French eyewear brand Jimmy Fairly, which has also chosen the UK to open its first international store. The small but perfectly formed flagship store, located at 63 Regent Street is the first time the famously fashionable glasses, manufactured in France, have been sold outside France.

The Crown Estate’s retail lead in Central London, Katerina Mercury, commented: “We are delighted to have welcomed a host of new brands across Regent Street and St James’s this year, alongside the iconic retailers and experiences for which the West End is famous. Each of our retailers, restaurants and offer something unique; be it a brand, product or experience that you cannot get anywhere else, and each one contributes to our ongoing ambition to curate the very best mix of retailers and restaurants in London.”