The Entertainer group acquires the Early Learning Centre


The Entertainer group, the fastest-growing, family-owned high street toy retailer in the UK, announces the acquisition of the early learning centre (ELC) from Mothercare.   

ELC operates within 80 Mothercare stores in the UK, 400 stores internationally via franchise partners and online through its website,  The acquisition also includes its portfolio of iconic British toy brands such as Happyland.

This follows an exciting year of growth for The Entertainer, which saw 16 new stores open in the UK, 5 more internationally and the acquisition of Spanish toy retailer, Poly, adding a further 57 stores to its portfolio.  The addition of ELC sees the business continue its ambitious growth agenda into 2019.  

Gary Grant, founder and executive chairman of The Entertainer, comments:“We are delighted to add ELC to The Entertainer family.  It comes with a rich history as a much-loved British brand, supporting parents and grandparents with their children’s early years’ learning, development and play. We will look to bring new life to the product offering whilst maintaining the high level of quality ELC is renowned for.  By combining our experience with that of ELC’s passionate and capable partners around the world we look forward to re-invigorating the brand for generations to come.”