Family-owned high street toy retailer The Entertainer has opened its first The Entertainer branded store in Spain, following a rebrand of its Poly store in Valencia. After acquiring Spanish toy retailer Poly in 2018, The Entertainer has rebranded the Poly store in Valencia with the full brand experience of The Entertainer and opened its doors to the public yesterday. A full grand opening event is planned for 22 May.
The store showcases The Entertainer’s commitment and investment into the Spanish market and will introduce The Entertainer’s winning formula for experience lead retail with the customer at the centre. The Valencia store will adopt many of the U.K. retail practices such as demonstrations, and character meet and greets, keeping fun at the heart of the customer journey, in line with current social distancing guidelines.
The store marks the future expansion of The Entertainer brand in Spain with plans to introduce more stores across the Spanish regions.
Gary Grant, founder and executive chairman of The Entertainer, said: “This is an extremely exciting moment for The Entertainer. We have been operating in Spain through our Poly stores since 2018 and heavily investing into the Spanish market but now is the perfect time for us to introduce The Entertainer to the people of Spain. We have spent 40 years perfecting our unique customer experience and we are excited to bring this full experience to Spain for families to enjoy. The Entertainer Valencia is a significant landmark for our operations in Spain and we’re excited to develop and grow The Entertainer further across the region over the coming months and years.”