The Entertainer partners with Mattel to create virtual grotto experience

The Entertainer, the fastest-growing, family owned high street toy retailer in the UK, has teamed up with Mattel, a leading global toy company, to create a virtual grotto experience for Children who are missing out this Christmas due to Covid-19.

Visiting Father Christmas in a grotto is a rite of passage for most children at Christmas. Telling him just how good they’ve been and requesting what they hope he will be able to deliver on Christmas morning whether that’s the latest Barbie Dreamhouse or Hot Wheels playset. However, this year some of the simplest things like this have been taken away from children across the country as shopping centres, garden centres and tourist attractions cancel their grotto plans due to Covid-19 and social distancing rules.

But, this year The Entertainer  partnering  with Mattel, are recreating this experience in a unique new way so some children don’t have to miss out on this special treat  and have  50 places to Santas virtual grotto giveaway where families will get to dial through to the North Pole to chat to Santa and his elves.

Supporting some of those families most at need, 25 of the 50 spaces will be split between families from The Salvation Army nurseries and families supported by the support group Enabled run by The Salvation Army who provide spiritual and social fellowship for people with a disability and their carers.

The remaining 25 spots are open to the public to win. To enter, families simply visit The Entertainer’s website thetoyshop.com and compete the entry form. Families have from 5 November to 21 November to enter. Full T&Cs can be seen on the website alongside the entry form by following this link: https://emails.thetoyshop.com/public/m/santa_competition

As well as a chance to meet Santa, there will also be toys from Mattel to be won including the latest Barbie dolls, cool Hot Wheels cars, Mega Bloks construction toys as well as family favourite games including UNO and Scrabble. All entrants will also receive a 10% off voucher for Mattel toys at The Entertainer.

Gary Grant, Founder and Chief Executive of The Entertainer, said: “Covid-19 has had a huge impact on our children, from missing play dates with friends to time away from learning and this Christmas is already looking very different. Visiting Father Christmas is a time-honoured Christmas tradition for thousands of children across the country, and whilst social distancing means this isn’t possible this year, we wanted to bring Santa to children in the virtual world so families can share the joy of Christmas together.”