The Entertainer relaunches global flagship store at Westfield London

The Entertainer, the fastest growing multichannel toy retailer in the UK, relaunches its global flagship store at Westfield London following a £700,000 refit, creating an immersive experience for children to enjoy.

The 4500sq ft store, which employs 19 people, has been refitted to offer children an engaging, exciting and more entertaining shopping experience. The in-store journey is led by new technologies such as animated window screens, interactive floor projections, augmented reality mirrors and ‘The Launch Pad’ Tech Tables, whilst also retaining the much-loved counter steps at the tills. 

Gary Grant, founder and managing director of The Entertainer, comments: “It is our ambition that this store becomes not just an engaging place to shop, but an exciting place for children to play too. It is The Entertainer store of the future and puts fun at the heart of the toy shopping experience, whilst supporting our vision of every childhood filled with wonder.”

This follows the news announcing a 37% increase in YOY profits. The Entertainer posted an increase in total sales of 6.8% in the 12-month period 1st February 2017 to 27th January 2018, compared to the same period last year, with LFL store sales broadly flat. TheToyShop.com, The Entertainer’s online platform, reported a 30% sales increase in the same period YOY and five-fold growth in the last five years.

Westfield London, The Entertainer’s global flagship store, is now open to the public.