The Fragrance Shop celebrates launch of 200th branded store across the UK


The past 18 months have been tough for the Great British high-street, with many retailers forced to close for months on end as the Coronavirus pandemic hit the UK.

However, this hasn’t stopped The Fragrance Shop – they have seen exponential online and in- store growth during this period, with business booming. The launch of their brand-new Southport store in July 2021 has seen the company reach the impressive milestone of 200 The Fragrance Shop-branded stores across the UK, bringing their overall portfolio to 203 stores.

Sanjay Vadera, owner and CEO of The Fragrance Shop, says: “This is a huge milestone for the company – we are a family business, and now we’re celebrating our 200th The Fragrance Shop store, bringing our overall store portfolio to 203 across the UK. The past 18 months have been challenging for consumers and the UK high street as a whole, but it’s a testament to our customers that we are able to keep growing and opening new stores to keep up with demand.”

“We’re dedicated to continuing expanding our physical store presence, allowing The Fragrance Shop to deliver our passion, innovation and expertise to our dedicated shoppers face to face, and offer more jobs to local people to boost the economy. With The Fragrance Shop continuing to grow – both in-store and online – we have more exciting plans in the pipeline for the future, so watch this space!”

What’s more, the business has no plans to slow down any time soon – The Fragrance Shop has an ambitious target ahead: To open 20 new stores a year, which not only gives a boost to the UK high street, but also opens up new jobs and gives shoppers the tangible in-store retail experience they love.

To date in 2021, The Fragrance Shop has opened 3 brand new stores around the UK, with a further 10 already agreed and in the pipeline for launch later this year. The stores that have launched this year are:

Harrow, Greater London – Unit 20 St George’s Shopping Centre, HA1 1HS
Cambridge, Cambridgshire – Unit 28, The Lion Yard Shopping Centre, CB2 3NA
Southport, Merseyside – 40 Chapel Street, Southport, PR8 1BZ

For customers who are not yet comfortable shopping in-store, The Fragrance Shop has a range of online initiatives to ensure shoppers can still enjoy their full range of products and the high level of service from home. Services like Fragrance Match and Fragrance Experts means online shoppers don’t miss out on personalized recommendations and perfumer expertise, getting the same level of expert service that customers have come to expect when visiting The Fragrance Shop stores.