The Fragrance Shop, in partnership with children’s charity Rays of Sunshine, hosts two-week happiness takeover across stores

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The Fragrance Shop, in partnership with children’s charity Rays of Sunshine, is holding a two- week happiness takeover across its 200+ stores so that shoppers can ‘Spray A Little Happiness’.

The two weeks of happiness kicked off at The Fragrance Shop Westfield White City store with the usual store signage being changed to ‘The Happiness Shop’ (as seen above) and pop starlet Pixie Lott surprised the Rays of Sunshine Wish Choir with a special performance of Pink’s ‘Cover Me in Sunshine’ which brought a smile to customers’ faces.

CEO of The Fragrance Shop, Sanjay Vadera said: “As our strapline is “Spray A Little Happiness”, we at The Fragrance Shop are absolutely delighted to be spreading the message of happiness to our customers in all of our stores for the next two weeks. We are pleased to be partnering once again with Rays Of Sunshine, who have helped us kick off this incredible Happiness takeover at our Westfield White City store with their incredible Wish Choir, and a special appearance from Pixie Lott.

Rays of Sunshine children’s charity brightens the lives of seriously ill young people aged between three to 18 across the UK by granting wishes, fulfilling hospital ward wishes and organising outings, events and providing entertainment for children during their time in hospital. To find out more about Rays of Sunshine, please visit www.raysofsunshine.org.uk.

Over the two weeks, The Fragrance Shop will be donating 5p from all in-store purchases to Rays of Sunshine. Owner and CEO of The Fragrance Shop, Sanjay Vadera has also vowed to match everything that has been donated over this two week period, therefore doubling the charitable donation! Customers will also have the option to donate an additional 25p at the tills with their purchases.

Rays of Sunshine children’s charity brightens the lives of seriously ill young people aged between three to 18 across the UK by granting wishes, fulfilling hospital ward wishes and organising outings, events and providing entertainment for children during their time in hospital. To find out more about Rays of Sunshine, please visit www.raysofsunshine.org.uk.

As well as the launch activity in the Westfield White City store, as The Fragrance Shop’s other 200+ stores will be spreading their own in-store happiness with a two-week wide competition where customers have the chance to win:

  • An Issey Miyake Fragrance Hamper worth £200
  • A Paco Rabanne Fragrance Hamper worth £200
  • A Hugo Boss Fragrance Hamper worth £200
  • Two L’Oreal Fragrance & Beauty Hampers worth £200 each
  • A Jean Paul Gaultier Fragrance Hamper worth £200 Also available at the stores are limited edition laminate gift bags that can be purchased for £2 in-store and online, as well as positive affirmation cards, and colourful decorations in each store that are bound to bring a smile to customers’ faces.