The Great British Porridge Co. launches new flavour into Sainsbury’s

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The Great British Porridge Co.’s new Classic Chocolate flavour instant porridge has hit the shelves of Sainsbury’s stores across the UK.

100% natural, with no added sugar and vegan-friendly, The Great British Porridge Co.’s Classic Chocolate instant porridge is one of the healthiest breakfasts you can choose, offering protein, fibre and real ingredients in every steaming bowl, plus it is sweetened only by dates making it a super-healthy choice.

“We are very excited to be launching our delicious Classic Chocolate porridge into Sainsbury’s, which brings our number of SKUs on shelf to four,” explains Jacqueline Barleycorn, founder of The Great British Porridge Co. “Our Classic Chocolate porridge has only been available for a few months, so we are incredibly pleased that Sainsbury’s wants to put it on their shelves and we know their customers will love it. It’s a far cry from other chocolate porridges on the market, which are often made with cocoa powder. Instead it is made using crumbs of real raw chocolate, which is sweetened only with dates and which melt into the porridge when boiling water is added making it creamy and delicious,” adds Jacqueline.

Classic Chocolate will join The Great British Porridge Co.’s range of other flavours currently available in Sainsbury’s, including Red Berry & Pumpkin Seed, Strawberry & Peanut Butter and Blueberry & Banana.

The Great British Porridge Co. launched in January 2018, it produces five flavours of 100% natural, vegan, no added sugar and gluten free instant porridges: Red Berry & Pumpkin Seed, Strawberry & Peanut Butter, Blueberry & Banana, Classic Chocolate and Caffè Latte. They are available in 385g bags, RRP £3.99.