The Broadway, Bradford has welcomed a new luxury cinema, The Light to the shopping centre. The cinema is a significant addition to The Broadway and the city centre as a whole.
Ian Ward, general manager of The Broadway, said: “It’s exciting to watch Bradford becoming a real leisure destination for shoppers and tourists, with a huge number of high-quality restaurants, shops and leisure facilities on offer.
“No doubt The Light will help to drive even more footfall to the city centre and help to further develop our growing business district.”
Founder and CEO of The Light, Keith Pullinger, commented: “We’re delighted with the opening weekend performance at The Broadway; Bradford is home to our tenth cinema and second in Yorkshire. At The Light, we’re on a mission to change people’s perceptions about what cinema can be and introduce a new concept that focuses on premium quality and high customer service.
“We believe people are ready for a different kind of experience when it comes to cinema and we’re delighted to see so many people in Bradford already responding to the service and environment we can offer.”
The Broadway attracted over 1.5 million additional visitors in 2017 year on year and has welcomed over 10 new retailers in the past 18 months including Game, The Fragrance Shop and Footlocker.
The growing popularity of The Light cinemas is down to its unique take on the spirit of traditional, independent cinemas in a modern environment and working with ‘home-grown’ suppliers to offer a truly ‘local’ experience. The Light plans to open 20 more cinemas in the next four years.