Perfume continues to be a popular gifting option this Christmas, as The Perfume Shop reports it sold 1.9m bottles between 28 November and 24 December and announces its biggest-selling scents of 2021.
With Christmas launching earlier than ever at the start of October, customers hit the shops early to make up for last year, with the total company retail sales between October and December at +29% vs same period in 2019. With rumours of shortages and potential lockdowns Christmas gift sets flew off the shelves with 7% more gift set sales overall compared to 2020.
Though the season may have started earlier than ever, it didn’t stop customers from also making the most of last-minute purchases as The Perfume Shop reports the week leading up to Christmas was the biggest in recent years, with 27% of pre-Christmas sales in the final week. The Perfume Shop’s personalisation services have also delivered over 35k ribbons in the two weeks up to the 20 December.
When it comes to the most popular scents of the year, the perennial favourites of Dior Sauvage and Chanel Coco Mademoiselle of course made it into the Top 10, alongside some of the year’s biggest launches, including Paco Rabanne Phantom, Gucci Flora and Jimmy Choo I Want Choo.
The Top 10 bestselling scents of the year are:
- Dior Sauvage
- Chanel Coco Mademoiselle
- Paco Rabanne 1 Million
- Boss Bottled Night
- Gucci Flora Gorgeous Gardenia
- Emporio Armani Diamonds for Women
- Bleu de Chanel Parfum
- Paco Rabanne Phantom
- Jimmy Choo I Want Choo
- Jimmy Choo Flash
Andrea Rickard, The Perfume Shop’s Trading Director, comments; “Customers have had another tumultuous year, but the gift of perfume is proving to hit the right note for friends and loved ones to share the love this Christmas. The personal memories evoked from a perfume and the feel-good spritz of a scent continue to make it a popular choice. We’d like to thank all our customers for their support and we’re looking forward to celebrating our 30th birthday with them next year.”