The Portman Estate has signed two new fashion operators to its 110-acre Estate in Marylebone. Opening this spring, iconic, British handbag designer, Sophie Hulme has taken 710sq ft at 38 Chiltern Street on a 10-year lease. The store will become the designer’s first permanent boutique, housing the brand’s full collection of distinctive designer handbags including its signature Albion tote.
Currently stocked in premium department stores including Harrods, Matches Fashion and Selfridges, Sophie Hulme’s designs are synonymous with British craftsmanship and minimalist style. Over the course of the decade, Sophie’s pieces have driven a new definition of luxury, putting the need for simplicity, usability and desirability at the forefront of every design.
The arrival will be the latest in a line of independent accessories brands that have been attracted to Marylebone’s Chiltern Street in recent years. These include Anna Laub’s debut luxury swim and resort wear brand, PRISM, carefully curated homeware and accessories boutique, Mouki Mou, jeweller, Cox & Power, and Mats Klingsberg’s Trunk LABS.
Also opening this spring, award-winning British menswear brand, Dashing Tweeds, will relocate its Mayfair boutique to 47 Dorset Street, taking 1,200sq ft on a 10-year lease. Specialising in the heritage sporting fabric, Dashing Tweeds’ ambition is to bring tweed from the country into a modern, urban environment, giving men a greater choice of colours and style and creating a new concept in tailored menswear.
Since its launch in 2006, Dashing Tweeds has collaborated with a number of renowned fashion labels such as Converse, Fred Perry and Nike Lab. Its designs have also been favoured by acclaimed film costume designers who have chosen the brand’s cloth to dress Hugh Grant in Paddington 2 and Daisy Ridley in the Murder on the Orient Express.
Adjoining renowned menswear destination, Chiltern Street, the arrival of Dashing Tweeds to Dorset Street marks the continued growth of the specialist menswear offer in this corner of Marylebone, which, under the stewardship of The Portman Estate, has attracted John Simons, Hamilton and Hare, Sunspel, and Trunk Clothiers, amongst others, in recent years.
Philip Norris, head of retail at The Portman Estate, comments: “Chiltern Street has established itself as a must-visit for specialist retail, following the arrival of some really exciting stores and the continued success of Marylebone’s independent retailers, such as Grey Flannel. We’re pleased to see this extend to the neighbouring Dorset Street with the arrival of Dashing Tweeds. We have no doubt these new stores will complement the offer in this corner of Marylebone perfectly.”
This April also saw the arrival of London Grace, an award-winning nail bar, café and cocktail bar concept, to The Portman Estate. The brand opened at 7 Seymour Place, taking 730sq ft on a 10-year lease, offering quality nail treatments alongside a coffee shop and cocktail bar. London Grace’s ethos is to deliver a social beauty experience where you can enjoy catching up with friends over nails, coffee and cocktails. London Grace is also an environmentally-friendly beauty brand, offering water-saving dry treatments and its irritant-free nail polish collection.
Norris adds: ‘Seymour Place is not only home to an exciting, growing array of services, from beauty to art, but also a destination for truly unique concepts. Having elevated the traditional nail-bar into a more social space through the incorporation of its café and bar services, London Grace perfectly epitomises the special experiential offer of Seymour Place, and will be a great addition to the street.’
The agent for Chiltern Street and Dorset Street is Nash Bond, and the agent for Seymour Place is CWM. The agent for Dashing Tweeds is KLM Retail.