The Protein Ball Co. targets sports nutrition sector with rebrand


Renowned for its delicious, 100% natural, no added sugar protein balls, Sussex-based The Protein Ball Co. has unveilled its brand new look, along with a range of new flavours.

Drawing on its years of experience in the protein snack category, The Protein Ball Co. has relaunched its brand, targetting the sports nutrition category with new-look impactful packaging, a dynamic new logo and a range of new nutritional benefits.

Refining its range to ten flavours, The Protein Ball Co. has created three new categories: High Protein, Plant Protein and Breakfast-to-go.

The new High Protein range will include its ever popular Peanut Butter, Cacao + Orange, Coconut + Macadamia and Cherry Bakewell, its Plant Protein range will feature Lemon + Pistachio, Goji + Coconut, Raspberry Brownie and Peanut Butter, whilst the new Breakfast-to-go range will include two brand new flavours: Coffee Oat Muffin and Blueberry Oat Muffin, which are also suitable for vegans and boast high fibre to keep you fuelled until lunch.

Improvements have also been made to ingredients, making each bag of protein balls healthier then ever and packed with more of the good stuff such as Vitamin B12, Vitamin C and Vitamin D3, whilst also being gluten free, wheat free, GMO free, palm oil free and high in fibre. And with a focus on sports nutrition, the brand is also highlighting its worth as a snack for fitness and refuelling.

“The sports nutrition category is very competitive and ever changing so we wanted to relaunch our brand to appeal to a whole varitey of consumers from sports people, to gym enthusiasts, fitness experts and healthy eating gurus,” explains Matt Hunt, founder of The Protein Ball Co. “Protein is still the buzz word in the fitness industry, but people want healthy, clean proteins that they can grab and go.”

“By taking a close look at our branding and range of products, we’ve made tweaks and changes and introduced new flavours and categories to ensure that The Protein Ball Co. will appeal to anyone looking for a healthy, nutritious, delicious and satisfying snack,” adds Matt.

The Protein Ball Co. product are available from Morrison’s, Tesco, Ocado, Holland & Barratt, RRP £1.99 a bag. For more information visit