The Protein Works launches game-changing new sister company

Using natural food sources to tailor a meal that perfectly matches a person’s lifestyle, abnormal. is quickly revolutionising mealtime.

Powered by the people that brought you The Protein Works, abnormal.’s handy sachets contain the perfect nutritious on-the-go meal to fit with the busy lifestyle of a health-conscious consumer.

Each meal contains the ideal amount of protein, fats, carbs, vitamins and minerals for the individual, plus a range of ingredients with very personalised health benefits. The customised recipe is matched to the needs of a fitness enthusiasts, people with hectic lifestyle’s and those looking to improve their eating habits and they are fast becoming the new way to consume healthy food on the go.

After a three-minute online questionnaire is completed, abnormal. assesses the elements of the user that makes them extraordinary. From their day-to-day, nutritional and health habits, a unique formula is created to form the foundations of a powder-based nutritionally complete meal that is breaking new ground in healthy eating.

The first product of its kind to consider allergies and intolerances, as well as dairy, vegan, vegetarian and flexitarian options. abnormal. recognises that no two days are the same with forever-changing routines and unexpected interruptions, allowing the meals to be made at any time throughout the year, for breakfast, lunch or dinner.

Developed to consider the consumer’s day-to-day lifestyle, during the day, meetings, life admin and events get booked in, which means people don’t always get the time to eat a nutritionally balanced meal. abnormal. allows the users to consume the right nutrients and calories to meet their daily activities.

Each abnormal. meal comes with a unique level of benefits to support your body’s needs and health considerations. For example, if your results show your digestive system could do with a little help, abnormal. adds Probiotics and Enzyme Complex to your meal. Or if you’re feeling lacklustre during the day, abnormal. adds Coenzyme Q10 and MCTs to boost your energy levels.

Adapting to the specific requirements of the customer, the data can also be resynced to create a brand-new meal recipe in a range of delicious flavours, whenever something changes in your life. Flavours include Strawberry Sundae, Banana Milkshake, Chocolate Swirl and Vanilla Cream.

Taking just 30 seconds to make by adding water and 30 seconds to clear away. It’s made for those on the go, meaning there’s no excuses to miss a meal through a busy day.

Perfectly portioned for no waste, each abnormal. meal uses paper-based single serve sachets and is an end-to-end plastic free product. The box even uses an innovative design that requires no adhesive in its construction.

As well as building towards a zero-waste economy, abnormal. is also determined to fight the global hunger crisis by donating to the worldwide hunger charity, Share The Meal, each time a subscription box is sent out.