The recent pandemic has been a blessing in disguise for the online gambling industry, but it was already on the rise way before the current events. Online casinos have been eating into the bricks-and-mortar casino market share for years, and for a variety of reasons. The industry has been doing a lot to attract traditional players while taking care of its core audience. They also did a great job at integrating new technologies and adapting gameplay to new gaming trends. Let’s take a look at the science behind successful online casinos.
Convenience and variety
What all great online casinos have in common is that they make the experience as comfortable and convenient to players. While it was still common for online casinos to offer stripped-down versions of their sites to mobile players, most online casinos today have their own apps that not only replicate the experience of their main website perfectly but make it better in some cases.
But one of the things that separate online casinos from land-based ones is variety. This is an area where traditional casinos will never be able to compete, as online casinos don’t have to deal with space limitations or the overheads of maintaining hundreds of different machines.
Online casinos can also afford to have underperforming machines since they don’t incur too many additional costs. This is why it’s not uncommon for online casinos that have thousands of different games, not units, in their collection.
Convenience is also one of the reasons online sports betting has been taking off in popularity. You have sites that allow players to easily place bets before and during games in real-time. They will also offer a lot of prop bets that aren’t available through traditional sportsbooks. If there’s one area where we could see online gaming surpasses traditional gaming, it would be in that sector as online sportsbooks have such a significant strategic advantage.
You also have sites like novibet.co.uk that cater to both sports betters and casino players. These offer the best of both worlds and allow players to easily switch between both. This also could be a treat to the traditional casino industry.
High-quality graphics and gamification
Another thing that has made online casinos so popular lately is how they manage to integrate elements of video gaming into their games. Players can now use their skills instead of relying purely on luck. This has done a lot to entice traditional video gamers and make the game more exciting.
Many online slots today will have bonus rounds where players have to beat a stage or a boss to get access to extra spins and other prizes. You also have software providers that are inspiring themselves from traditional video games in their game design, such as Evolution Gaming, for instance. Poor graphics has been a complaint for years, but it seems like the industry is finally catching up.
Online casinos cater to the small and causal players
The biggest secret behind successful online casinos is the attention they give to small and casual players. They go above and beyond to offer the best deals to new players and don’t stop at introduction bonuses. Many online casinos will add things such as loyalty programs, cashback offers, and periodic deals and discounts on top of free spins and generous deposit match bonuses. They do a great job at keeping new players engaged and coming back.
There’s also the fact that some people will never want to step foot in an actual casino. Others may have gone before but felt that the atmosphere was oppressive. Online casinos, on the other hand, try to make everyone feel comfortable. Some casinos will purposely stray from the casino aesthetic and feel while others will try to replicate it as closely as possible. This is one of the many reasons why online casinos have been able to steal so many clients from land-based ones.
The online casino industry is picking up steam and we could see a future where it would become a legitimate threat to traditional casinos. We also never know if there will be future interruptions, and these could be the final nail in the coffin for land-based providers.