The Shropshire Distillery teams up with Olympic Gold Medallist to launch new gin

Oliver Townend MBE has joined forces with the distillery to create a new gin in aid of two charities.

When a small-batch gin distillery in Shropshire discovered its neighbour was the world number one event rider, Oliver Townend MBE, it set about developing a new gin with the sporting legend to raise funds for charity. Twelve months on it has launched ‘Carousel Quest Gin’ – named after one of Townend’s most notable horses.

20% of profits from the new release from The Shropshire Distillery will be donated to Midlands Air Ambulance and the Dogs Trust.

Oliver Townend has won multiple medals from international championships, most recently a team gold from the 2020 Tokyo Olympics. Townend and Carousel Quest rose to success winning one of the most prestigious three-day events in the world; The Burghley Horse Trials. Quest enjoyed years of success and when the time came for his retirement, he lived out his days in the field bridging Oliver’s farm and The Shropshire Distillery.

Oliver Townend said: “This is a true artisan gin, handcrafted to celebrate one of the most extraordinary horses I have ever met. Carousel Quest won the Burghley Horse Trials whilst in training with me just down the road from the distillery.

“I’ve picked two charities close to my heart to support, and hope we raise lots of money for them both. With this gin I toast Carousel Quest – and invite you to toast your hero too.”

Emma Glynn, master distiller at The Shropshire Distillery, adds:“We’re really excited to be collaborating with such a sporting legend, neighbour and friend. We’ve created a juniper-led premium dry gin which incorporates citrus notes from lemon balm and lemon peel atop a liquorice and cassia warmth with a light fresh sweet orange undertone.

“The Carousel Quest Gin is best served with lemon wheel, premium tonic, and good company. We hope you enjoy this hero worthy gin!”

To purchase the Carousel Quest Gin visit