The Soho Juice Co. launches at 70 Sainsbury’s stores this summer

Cult drinks brand SOHO arrives in 70 Sainsbury’s stores and online this summer, further cementing the brand’s status as a consumer favourite.

SOHO has already taken the restaurant, bar and club scene by storm, thanks to its lower-calorie, low-sugar, vegan-certified and gluten-free credentials. Now, these unique and contemporary drinks can now be enjoyed by at home by everyone.

The bold and eye-catching fizz-free SOHO drinks will be available in three mouth-watering, multi-award-winning flavours priced at £1.49 per can.

Cucumber, Mint, Lemon & Lime – a fresh cucumber aroma followed by a crisp clean taste with delicious hints of mint and citrus. This is a Great Taste award winner, perfect over ice.

Blood Orange, Raspberry & Ginger – a delicate hit of citrus followed by big tempting summer fruit flavours and a subtle, ginger finish. Light, versatile and perfect for any occasion, this is SOHO’s bestseller.

Apple, Honey and Lemon – the SOHO team’s current favourite features juicy apple transforming into succulent honey with a little lemon to deliver the perfect balance. Honeybush plant extract is used instead of bee honey to ensure the whole range keeps its vegan-certified credentials.  

Keen to ensure the products are as eco-friendly as possible, SOHO has also switched packaging from bottles to 100 per cent recyclable cans.

Founder, Johnny Barnes said, “With trends showing consumers moving away from single use plastic and a growing awareness around the sugar levels of traditional fizzy drinks, to now have SOHO listed nationwide with Sainsbury’s is an exciting early step towards our aim of being the UK’s go-to, canned still soft drinks brand with the emphasis always on more flavour, less fizz. We can’t wait to get them onto shelves and get people sipping, shaking and mixing with SOHO this summer.”