UK fragrance personal care and skincare brand owners Three Pears Brands continues to develop its consumer goods portfolio with the acquisition of five legacy brands.
The company has acquired the global rights and brand ownership of Harmony Haircare, Stergene and Amplex from The Lornamead Group who has focused on personal care products since the early Nineties and bought Harmony from Unilever in 1998. The acquisition includes the much-loved Ingram shave cream and Leichner professional foundation and cosmetics.
Three Pears Brands Chairman Edward Dunn says, “We are delighted to conclude the acquisition of these brands having worked closely with the team at Lornamead to ensure a seamless transfer of the brands to ensure we can maintain a consistent supply chain. Distribution will now be from our own Midlands-based distribution centre and we plan to integrate our existing supply chain network to over 40 countries to grow and develop the brands.”
Brand & sales director Chris Fallon, who has many years’ experience within the Health & Beauty industry with Revlon, Richards & Appleby, Starion International and most recently with Baylis & Harding, adds: “These legacy brands have a reservoir of goodwill and trust with consumers and the trade; a legacy that has taken many years to establish. Household names don’t become household overnight. It is better to put sales, marketing and distribution might such as ours, behind great brands like these, than starting with something new. At Three Pears Brands we have successfully breathed new life into Cyclax Skincare and our classic fragrance brands, with both the UK and International sales performing well. Our business focus is on acquiring and investing in well-established legacy and heritage brands in order to maximise their growth and build our brand portfolio.”
Fallon continues: “These brands have stood the test of time, carved their market position and are icons of consumer good will. They are well trusted, and their brand evokes an authenticity that a new brand simply cannot achieve. We have undertaken a review of each brand over the past months and look forward to sharing our future plans as we invest in NPD, Marketing and Media support. Harmony has held its market share very well over the past three years and additional investment can only help that share grow. A lot of brands disappear because they are no longer relevant, nobody wants to buy an irrelevant brand. Take Amplex roll-on deodorant as an example of a brand with opportunity. Today it is part of a category with rising awareness among a global population looking for a healthier and fresher lifestyle. Demand for solid form deodorant and non-sticky products that are able to hold odour back for extended periods, is on the rise. Roll-ons are attracting more customers due to their skin-friendliness and proven excellence in the elimination of odour.”
Dunn summarises: “Focusing on the acquisition and development of Great British skincare, personal and now household brands, our manufacturing expertise, together with our understanding of the international market and exporting – provides us with a major competitive edge when it comes to quality, price, innovation and service. What we are seeking are brands with something of a point of difference and heritage and these new brands from Lornamead are an excellent fit to our existing portfolio”.