Tims Dairy has rebranded its core range of award-winning, bio-live Greek style yogurts with a market-leading modern bright new look and feel.
The rebrand reinforces the core identity of Tims Dairy – the daisy – and aims to fulfil a need for a fresher look with better stand-out on shelf and clearer on-pot messaging for the consumer.
The new look pots promote Tims Dairy’s ‘Greek Heritage, British Made’, ‘Made with Heart’, ‘Dedicated to Yogurt’ messaging and the fact the brand uses British milk in full support of UK farmers.
Tims Dairy worked closely with top London Design Agency Wonderland on the rebrand.
There are 10 skus in the core range – Greek style with Vanilla, Raspberry, Blackcurrants and Honey (450g/175g) and Natural (500g/200g).
“We wanted to bring some energy, freshness and optimism to the yogurt category – and a thank you to excite our loyal fans, old and the many new ones from the last few months. We have been ‘Creating Amazing Since 1949’ and we’re not going to stop now,” says managing director Chris Timotheou.