Online shopping continues to rise – accelerated in part by the ongoing pandemic – placing increasing strain on physical stores.
This acceleration in migration from in-store to online shopping presents retailers with numerous challenges, not least the business model and strategy they adopt to meet customer expectations. Those for whom bricks-and-mortar stores remain viable are evolving their operations, sales and marketing to support today’s consumers’ shopping behaviour. This includes browsing in-store, purchasing online and returning goods through either channel.
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