Top UK fruit snack brand, Fruit Bowl, launches into convenience


UK based fruit snack company Fruit Bowl have unveiled their new convenience range, the first time their products will be available in this category.

Available to order from the beginning of March, Fruit Bowl’s grab-and-go range of real fruit snacks and treats make it easier for parents to give their children healthy snacks that they truly enjoy, with the peace of mind that many of the range also contribute towards their 5 a day. Fruit Bowl’s products are also beloved by adults, especially the yoghurt coated range which is just as popular with parents as it is with their children. With further convenience launches expected in Spring/Summer 2019, the initial convenience range includes single portion versions of multipack bestsellers such as:

  • Strawberry Peelers, 16x16g, RRP £0.59
  • Raspberry Peelers, 16x16g, RRP £0.59
  • Blackcurrant Peelers, 16x16g, RRP £0.59
  • Yogurt Coated Strawberry Flakes, 18x21g, RRP £0.49
  • Juicy Yogurt Raisins, 18x25g, RRP £0.49

All of Fruit Bowl’s products are created with the aim of being “fruit made fun”. Peelers are 100% fruit, six-stranded snacks. Available in three flavours, they are gluten-free, contain no added sugar as well as being vegetarian/vegan friendly. These fun “peelable snacks” are also one of your child’s 5 a day.

Fruit Bowl’s Yogurt Raisins are made from juicy raisins covered in tasty yogurt, with no added colours or flavours. They are also gluten-free.

Strawberry Yogurt Flakes are little strawberry pieces created from puréed real fruit pieces, which are then covered in delicious yogurt. The Yogurt Flakes are moreish and gluten-free.

To place an order, please contact Primeline Sales & Marketing by sending an email to You can also place an enquiry via

The convenience launch comes just as The Grocer claims food-to-go sales in convenience stores are set to grow by £0.5bn over their next five years, with the value of the whole food-to-go market set to be worth £21.2bn in 2019, £6.2bn of which will be within c-stores. [

Fruit Bowl are one of the leading UK children’s fruit snacking brands, having been market leaders in grocery multiples for the last 19 years. Jonathan Thorn, managing director of Pioneer Foods UK, says: “The launch of our convenience range is a leap into a new market for Fruit Bowl and we’re incredibly excited about the opportunities this presents for the brand. This diffusion makes Fruit Bowl an even easier choice for parents, especially out of home. We’re over the moon to be able to offer our distributors, as well as our customers, more choice than ever.”