TopCashback expects Black Friday spending to reach just under £3bn

It’s shaping up to be the biggest Black Friday ever despite political uncertainty, according to TopCashback.

Its experts are expecting spending to reach just under £3 billion tomorrow – the highest amount ever in a single day in the UK

Versus last year’s Black Friday week, this year’s period (starting Monday 25) is already over 22% up in transaction numbers and there has been a 25% increase in spending.

This year, more than in previous years, has seen a rise in shopping via apps. TopCashback said it has seen 60% of people shopping via mobile – 25% online and 35% via app – and 40% via desktop

It is also seeing much higher levels of people signing up to TopCashback this year – showing people are increasingly keen to maximise their saving.

Consumers are willing to spend £437 in the sales – the current, average transaction value is £70, the company added.

Over half – 51% – of those planning to spend more this Black Friday due to the election, believe retailers won’t be able to afford better deals and offers after the election so are willing to spend now.

Black Friday is set to be an online event as just two out of 10 Brits will shop exclusively in-store.

Top retailers by transactions this week

  1. Amazon
  2. eBay
  3. Groupon
  4. Currys PC World
  5. Debenhams  
  6. Boots
  7. Domino’s Pizza
  8. Very
  9. Just Eat
  10. Nike

Adam Bullock, UK director of, said: “With a backdrop of political uncertainty and the election, it was hard to predict how Black Friday would be received this year by consumers. However, as the week has unfolded, we have seen a huge demand for Black Friday deals, and not only are there more people shopping this year than in previous years, but they are spending more too. So much so we are expecting to see the total sales on Black Friday exceed last years.

The big online retailers yet again seem to be doing very well this year, with eBay and Amazon grabbing the lion’s share of sales, but other retailers are doing really well too, including Currys, Debenhams and Boots. Interestingly, other industries are managing capitalise on Black Friday too including the takeaway sector – Just Eat and Dominos are driving a huge volume of this this week.

“We’ve also seen a huge rise compared to previous years in people signing-up to TopCashback, which while we are delight to see this, we think reflects a want to maximise savings even further, layering cashback and discount codes on top of the retailers discounts to make sure they really are getting the best deal possible. ”

Sign up to TopCashback before online shopping this Black Friday and receive an extra £15 bonus when you spend £15 or more. Sign up with the link to get the bonus.