Tory Burch and adidas Group expand relationships with Demandware


Demandware, an industry-leading provider of enterprise cloud commerce solutions, today announced that Tory Burch has renewed its agreement with the company for three more years and is expanding the relationship to include B2B commerce; while adidas Group, a leader in the sporting goods industry, has expanded its relationship with Demandware to a global scale.

“Digital has been key to our strategy from the very beginning and over the years, Demandware has proved to be a flexible and robust solution for our needs,” said Matt Marcotte, executive vice president, direct to consumer, Tory Burch.

“We are delighted and honored that Tory Burch has decided to extend its relationship with Demandware,” said Tom Ebling, CEO of Demandware. “It’s a testament to the scale of our platform and the benefits of our model. As Tory Burch continues to drive digital innovation and growth, Demandware will be there to support them every step of the way.”

The adidas Group made the decision to standardise digital commerce operations on Demandware’s cloud platform because it provides superior business agility and scalability. Demandware Commerce will be the central platform for managing digital commerce across all adidas Group brands, channels and geographies, including its flagship US site,, which migrated from an on-premise solution to Demandware in September.

The adidas Group originally engaged with Demandware in 2011 to support its global expansion strategy. With Demandware’s cloud solution, it was able to move swiftly to reach new markets without compromising quality, launching ecommerce sites around the world over a two year period.

“At the adidas Group, we are driven to continuously innovate to establish new benchmarks in everything we do. This not only applies to our products, but also to the ways consumers interact with our brands across every channel,” said Harm Ohlmeyer, SVP sales strategy and excellence for the adidas Group.

“After extensive experience with both on-premise software and Demandware’s cloud model, we determined that Demandware was best suited to enable our digital retail strategy and vision. Demandware enables us to get to market faster, innovate faster and meet the needs of our customers faster. It’s proven to be a flexible and efficient solution, and we are looking forward to extending our relationship to a global scale.”

Currently, the adidas Group operates approximately 50 ecommerce sites on Demandware in more than 25 countries across North America, South America, Europe and Asia. Moving forward, the adidas Group will leverage Demandware to accelerate its omni-channel initiatives, which includes further digitising its stores and delivering a “buy anywhere, fulfill anywhere” shopping experience. The company is also planning additional global expansion into Eastern Europe and Asia Pacific.

“At Demandware, our business model is driven by customer success, and our expanded partnership with the adidas Group is a testament that everyone in our company is truly guided by this philosophy,” said Ebling, CEO. “We are delighted and honored that the adidas Group has selected Demandware as the digital backbone of its commerce operations around the globe and we are committed to their long-term success.”

*Demandware has also announced UGG Australia (UGG) has successfully deployed Demandware’s Digital Store solution in five of its UK stores. The Digital Store solution extends the power of Demandware Commerce into the physical store and enables store associates to provide a more personalised consumer shopping experience.