Tour operator, Jet2holidays, aims to transform holiday purchase experience with new transactional app

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Transactional holiday app

Transactional holiday app

Jet2holidays has launched a transactional smartphone app, which it claims will transform how its customers discover holidays on mobile devices.

The app, developed by Leeds-based advertising agency, Gratterpalm, is now available for both iOS and Android.

With access to the internet from mobile devices set to surpass that of desktop in 2014, Jet2holidays briefed Gratterpalm to develop an app to service this new behaviour and browsing demand and encourage further sales.

A Jet2holidays spokesperson said: “The growing smartphone market presents a huge opportunity for us to literally be in the pocket of the consumer at all times, giving our customers even greater freedom and flexibility when it comes to browsing and booking holidays. Gratterpalm really impressed us with its understanding of the mobile journey and holiday browsing experience and we’re confident this app will be a great success.”

Baggage allowance reminders

Baggage allowance reminders

James Lodge, mobile director at Gratterpalm, said: “Holidays are an exciting journey of discovery, and the new Jet2holidays app needed to deliver an experience to reflect this. So whether customers were dreaming of sunnier climes on a grey commute to work, or planning an escape during a quickly-grabbed lunch break, the app needed to take the user from destination discovery to holiday purchase in a seamless mobile journey.

“We’re thrilled to have worked with Jet2holidays on delivering the UK’s first smartphone app by a tour operator with in-app purchasing”

Gratterpalm launched its mobile division in January 2013 and has since created mobile experiences for Greggs, Asda and Camira Fabrics.

Location functionality

Location functionality