Toys hit the top spot on eBay UK in first Black Friday at home


Taking a look back at the first ever Black Friday from home, eBay UK can reveal that the two most popular products bought were from the toys category which saw one Lego Harry Potter Hedwig sold every 11 seconds and one Nintendo Switch sold every four seconds.

Whilst some savvy shoppers started filling their baskets at the crack of dawn, many Brits skipped the usual commuter shopping slot and instead made the most of their WFH lie in, with sales spiking at 9am this year.

Shopping small and supporting SMEs was a growing trend this Black Friday as Brits bargain hunted for products and gifts ahead of Christmas and looked to support independent retailers in lockdown. Home to over 300,000 UK small businesses, eBay can reveal that 10 items every minute were sold by an SME on the platform.

Top selling products on Black Friday include:

  1. LEGO Harry Potter Hedwig – 1 sold every 11 seconds
  2. Nintendo Switch – 1 sold every 4 seconds *(between 7 and 8am)
  3. Apple 10.2″ iPad (2020) 32GB – Space Gray– 1 sold every 19 seconds
  4. Refurbished Dyson Cyclone V10 Wireless – 1 every 24 seconds 
  5. Lenovo Smart Alarm Clock – 1 sold every 33 seconds

Murray Lambell, general manager of eBay UK, said: “The events of this year have driven an unprecedented shift to online, and this trend has continued into the Black Friday period as consumers look to capitalise on the best value deals. The Nintendo Switch has proven to be one of the most popular products for the festive season, selling out in record time, and at peak selling 1 every 4 seconds.

“We’ve seen a sustained surge in demand with consumers preparing for Christmas earlier than ever, and a distinct shift in shopping patterns. With people largely working from home, we saw the first sales traffic peak on eBay UK at 9am, whereas last year we saw traffic hit much earlier, with commuters browsing deals on their phones on the way to work.”

The Entertainer is one of several iconic British brands on eBay, and one of many other toy retailers that also include Early Learning Centre and Playmobil.

Rob Wood, head of online at The Entertainer, says: “We’re delighted to be selling on eBay and it’s been especially important for us this year when our stores have had to close during lockdowns. Sales have been excellent so far and we’re really excited about growing the business in the future.”

Gary Grant, founder and executive chairman of The Entertainer, said to The Times: “Our partnership with eBay, offering a carefully selected range of toys and games, is a great way to extend our brand to a wider audience.  If our customers can’t visit us in store we need be where they can visit us and eBay is a great platform to reach new customers and introduce them to The Entertainer.”