Trace One launches T Transparency for ‘farm to fork’ supply chain visibility

Trace One, a leader in private label, product lifecycle management (PLM) solutions for retailers, manufacturers and suppliers, has launched T Transparency; its new cloud-based collaborative platform for improving supply chain visibility.

T Transparency will connect supply chain communities and facilitate the effective sharing of information on suppliers and raw ingredients (including provenance, country of origin and certification), Trace One reports. The solution will also allow retailers to respond to consumers’ growing demands for timely information, thereby increasing consumer confidence, driving loyalty and preparing businesses to cope with increasingly stringent regulation.

The food supply chain is expanding globally and keeping track of product information from farm to fork can be both complicated and unwieldy for private label retailers, manufacturers and suppliers. Upcoming changes to the FDA’s Food Safety Modernization Act (FSMA) and the EU’s Food Information Regulation (FIR) will soon require an even greater amount of information to be displayed on food product packaging; including country of origin of meats and potential allergens. T Transparency can help prepare manufacturers and retailers for when this regulation comes into effect by giving complete insight into suppliers, accreditation and provenance across multiple private label food ranges.

“Shoppers expect more information about the food they are buying and are concerned by damaging news about mislabelling, contamination and poor hygiene,” said Jerome Malavoy, founder and CEO of Trace One.

“T Transparency provides superior visibility into the full supply chain, ensuring that products are compliant and minimising the time taken to identify defective products. With the growing number of food safety rules and regulations retailers, manufacturers and suppliers want to stay connected at all times to protect brand image.” 

T Transparency is available as a standalone solution or fully integrated with Trace One’s flagship private label PLM suite. It provides supply chain partners with the ability to connect and share real-time information about raw materials; compliance standards; and documentation such as factory audits and certifications.

Trace One will discuss T Transparency at the Global Food Safety Conference (GFSC) in Anaheim, Calif., during the breakfast session on 27 February.