Traceable and transparent dog food service, Marleybones, launches in UK

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Marleybones, a sustainable and highly nutritious dog food line, which leads the market with ground-breaking transparency, has launched in the UK. It is the first in the industry to share the full story, journey and environmental impact of each meal, from farm to bowl, underpinned by ground-breaking technology. 

Its meals, which are available on subscription, are made entirely from human-grade ingredients grown or raised on sustainable and ethical farms (such as Packington Farm) in the UK. Each meal contains single-sourced protein, fresh vegetables and a bundle of superfoods – like the first quinoa and chia to be grown in British soil.

The two founders, Josephine Bager and Mikala Skov, are on a mission to restore consumer confidence in the integrity of dog food and challenge an industry dominated by vague ingredients lists and unverified claims such as ‘natural’, ‘fresh’, and ‘high-quality’.

Its use of blockchain technology – through transparency platform Provenance – provides tamper-resistant proof that the brand is doing exactly what it claims. 

Every step of the product journey is available to customers by scanning a QR-code on Marleybones’ meals, leaving no doubt of what the meal contains, where it comes from, who was involved and how the supply chain impacts the surrounding environment.

Josephine Bager, co-founder of Marleybones, said: “With Marleybones, we’re aiming to improve more than our dogs’ lives. We’re aiming to improve the lives of farming animals cramped away in cages, workers’ conditions and unnecessary 

waste. Using real ingredients from conscious farms in the UK helps protect our vulnerable earth and all it has to offer.”

Mikala Skov, co-founder of Marleybones, adds: “When we started Marleybones, we knew we had to take a different approach to the existing pet food industry. The regulatory standards currently allow by-products such as feather and blood, with no nutritional benefits to speak of, in processed dog foods. Coupled with an overwhelming number of claims of content and quality, it becomes impossible to understand what we are actually feeding our dogs. 

“With blockchain-backed transparency we empower our customers to make conscious, informed choices – for the health of their dog, people and our planet.”

The Provenance platform provides a timeline view of the different ingredients and processes that are used for Marleybones products, along with the organisations and locations involved. These transparent supply chains are available on each pack, allowing information to flow seamlessly to the end customer.  

“We’re very excited to support a conscious pet food brand as it comes to market. Marleybones is addressing a huge need for transparency in an industry that provides so little. Using the Provenance platform to open up their supply chain and ensure integrity put them miles ahead of the pack for their launch,” said Jessi Baker, founder and CEO of Provenance. 

Marleybones’ meals are tailored to the customers’ dogs based on the daily calories needed for the breed, weight, gender and activity level, and delivered directly to subscribers’ doorstep across the UK – every four weeks. 

Subscriptions are available from 1 September 2020 with price starting at £1.60/day. Go to the website www.marleybones.com to learn more. 

Read more about Marleybones work with Provenance here: Marleybones Pet Food