Trax and Roamler partner to launch crowd-based store auditing service for CPG companies in Europe


Trax, a leading global provider of computer vision solutions and analytics for retail, and Roamler, a European technology company specializing in crowd-supported solutions for field marketing, today announced a new partnership to provide consumer packaged goods (CPG) companies in Europe with a store auditing service that combines the power of computer vision and the gig economy.

Roamler leverages a crowd-based workforce to capture images of retail shelves. The images are processed by Trax’s proprietary computer vision platform to provide manufacturers with an accurate snapshot of in store shelf conditions. Roamler pairs experienced retail workers with CPG customers based on location, skill, and experience level. The fully integrated service acts as a cost-effective, flexible extension to brands’ salesforce and field network, enabling companies to access timely insights, identify performance gaps, take corrective action to improve shopper experiences, and make informed decisions to drive revenue growth.

“We are thrilled to provide our CPG customers an agile, crowdsourced workforce for better operational flexibility and enhanced insights, powered by Trax’s computer vision,” said Martijn Nijhuis, co-founder of Roamler. “With Trax, we can provide visibility to shelf conditions in a granular and actionable way.”

Trax and Roamler are collaborating to help Unilever improve on-shelf availability in hundreds of stores across Belgium and Italy. Trax analytics and insights derived from shelf images captured by Roamler’s workforce allow Unilever to detect anomalies in store, take action, and measure results. As a result, Unilever’s own sales reps and merchandisers can focus on higher value tasks, expand store coverage, and prioritise stores with maximum sales opportunity.

“Together, Trax and Roamler offer CPGs superior value by providing a cost-effective, scalable and fully integrated store auditing service,” said Karine Eloy, managing director for EMEA at Trax. “Our joint solution empowers companies to address issues affecting retail execution and product availability quickly and efficiently.”

Retailers and CPG manufacturers around the world leverage Trax’s in-store execution and retail analytics solutions to better manage on-shelf availability and optimise merchandising. These solutions are powered by proprietary, fine-grained image recognition algorithms that convert photos of retail shelves into granular, actionable shelf and store-level insights. Trax is expanding its global crowd network and capabilities through recent acquisitions such as in North America and LenzTech in China, as well as alliances with Snooper in Australia and New Zealand and now Roamler in Europe.

Trax and Roamler’s fully integrated store auditing service is currently available to CPG companies in Belgium, France, Germany, Italy, Netherlands, Spain, and the UK.