TREK teams up with Fitbit for limited-edition on-pack promo

TREK has announced an exciting collaboration with the UK’s favourite fitness tracker, Fitbit. The brands have launched a special edition pack where consumers will get a chance to win a Fitbit Versa 3.0 by purchasing a multi-pack (3x50g) across a number of TREK’s Flapjack flavours. This will be the first time the brand has ever run an on-pack promotion and will be found across selected major retailers.

Georgie Crook, TREK senior brand manager, said: “TREK has had a really strong year over the last 12 months, despite the total category being hit by the pandemic (TREK has grown by +15.4%). Our Flapjack range has been the main driver of this growth with our multipacks growing +24.1%. At the heart of our brand, is our consumers and we are dedicated to supporting healthier, active lifestyles. What better way to encourage our consumers by partnering with the UK’s favourite fitness tracker. Not only are our products purposely made to deliver natural, long lasting energy but now you have a chance to win a motivational health & fitness tracker as we are giving away 200 Fitbit Versa 3.0s.”

This partnership will be supported with a social media campaign across Facebook and Instagram reaching over 11 million consumers as well as promotional discount through October from £2 per 3x50g pack.

The Fitbit on-pack competition will run from 6th September to 26th November and will be available in retailers including Tesco, Sainsbury’s, Waitrose, Morrisons, Coop and Ocado across 3x50g packs of Cocoa Oat, Salted Caramel, White Choc & Raspberry, Smooth Lemon, Cocoa Coconut and Original Oat.

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