Tropic’s first Tube campaign introduces British beauty brand to Londoners

Tropic’s first tube campaign introduces the British beauty brand with a new ‘Nice To Meet You’ tube campaign marking the start of the beauty brand’s strategy to share its products with a broader audience.

Clinically effective, carbon negative brand Tropic has launched its first large scale advertising campaign on the London Underground. The adverts aim to introduce Tropic’s natural beauty products and company ethos to a wider audience, showing how efficacious beauty can be powerful, purposeful and planet-protective. With over 200 sheet poster adverts and digital placements at tube stations across London, look out for some of the largest displays at Bank, Leicester Square, Oxford Circus and Tottenham Court Road.

The London campaign sees Tropic come full-circle to its roots in Greenwich Market, where Tropic’s Founder and CEO, Susie Ma, sold the very first products in 2005. The campaign was ideated in-house and supported by advertising partner, Global. With a diverse range of models belonging to a younger demographic, Tropic’s campaign appeals to a young professional audience travelling on the Underground. With a fresh look for a fresh audience, the ‘Nice To Meet You’ messaging introduces the brand to commuters, showcasing the sheer variety of Tropic’s ethical practices and efficacious products.

“We’re so excited to be launching our first advertising campaign in London, and with our products freshly made in the city, we hope it’s the start of a successful new way to interact with and engage various local audiences.,” said Susie Ma, founder and CEO.

With an overarching goal – dubbed its ‘Infinite Purpose’ – to create a healthier, greener, more empowered world, Tropic double-offsets emissions, responsibly sources ingredients, commits to recyclable and refillable packaging, and funds education with every purchase, having opened two schools in Madagascar and Cambodia.