True announces innovation partnership with Abercrombie & Fitch Co.


True, Europe’s only retail and consumer sector specialist that operates across the entire investment vertical, has extended its international presence by partnering with speciality retailer, Abercrombie & Fitch Co. (A&F), which consists of leading global lifestyle brands Abercrombie & Fitch, Hollister Co., and abercrombie kids.

A&F will join True’s Leading Industry Partner Programme, which will provide the company with access to the latest innovations and technologies emerging in the retail and consumer sector, with the aim of enhancing A&F’s operations. A&F will also benefit from access to True’s sector-specific international network, proprietary research and deep-rooted retail and consumer expertise.

True works with over 2,000 young businesses in the retail and consumer sector each year and will partner with the team at A&F to apply its knowledge and resources to the efforts already underway at the company, as it focuses on transforming its operating model to evolve with the changing retail landscape.

Fran Horowitz, Abercrombie & Fitch Co. chief executive officer says: “As a company focused on customer centricity and evolving to engage with our GenZ and Millennial customers, we are pleased to join True’s Leading Industry Partner Programme. Our partnership with True reflects our ongoing transformation efforts and our commitment to embracing innovation to enhance the customer experience, a common thread throughout our 126-year history.”

Mike Tattersall, chief commercial officer, True adds: “We’re delighted to welcome Abercrombie & Fitch Co. to our suite of Leading Industry Partners and look forward to working closely with the leadership and brand teams. Our mission is to match A&F with the latest innovations and technologies that have the potential to transform all elements of its operations – from digital through to deliveries – ensuring its business is meeting the needs of its customers and is truly fit for the future.”