Tulip has set its sights on growing share of the wholesale, independent and discount markets following the recent re-launch of its Plumrose branded canned meat and meals range.
The brand, which has been around since the 1930s, has always represented value for money and the revised range now offers even greater choice from Chip Shop Chicken Curry and Sliced Beef in Gravy to the now familiar Ham and Luncheon Meat products, and should prove a real winner with busy consumers seeking a superior tasting product in a convenient canned format.
Mark Phillips, Tulip’s grocery division commercial director, said: “The Plumrose brand has been around since the 1930’s and has always represented fantastic value for money, however unlike some other brands in this category all of the products in the range are ongoing and available all year round.
“We have looked at the needs of the wholesale, discount and independent sectors and have created a range to fit the requirements of the retailer and ultimately the consumer. All of the products are available in established sizes and formats, and in eye catching packaging designed to appeal to our target consumer who is looking for great value and convenient meal solutions. These ranges won’t be found in the big multiple retailers.”
All of the five cold and six hot meal Plumrose products are manufactured within the Danish Crown Group to ensure quality and consistency, are available now and are competitively priced to enable retailers to offer consumers those important round pound deals.