Homeware brand Habitat has revealed that a year of watching lockdown TV hasn’t just been a boredom banisher; it’s influenced the way renovation-mad Brits are decorating their homes.
With the average Brit’s day reduced down to their own four walls – TV became a window to the outside world. Almost half (49%) have been spending up to 30 hours a week watching TV to get through the monotony, whilst more than 40% of Brits listed it as their favourite way to forget about the stress. Meanwhile, 30% said sorting out their home did the trick – making it no surprise that the two worlds collided.
Modern blockbusters like It’s a Sin haven’t just made a mark on TV, they’ve impacted Brits’ home style. Habitat reported a 70% increase in online searches for retro-styled cuddle armchairs and searches for pink-coloured furnishings are up by 63%, as fans steal inspiration from the iconic ‘Pink Palace’.
Selling Sunset has driven a year-round quest for ‘Californian Cool’ – with Habitat reporting a 1630% increase in searches of garden furniture, and searches for sun lounger surging by 264% in winter, despite the Artic conditions.
Line of Duty, newly back on our screens, is also providing inspiration. Those blue boxes of files and orderly shelves have inspired Brits to add some ‘law and order’ to their homes with storage searches at Habitat up by 122%.
Meanwhile one in four (25%) have turned to nostalgic escapism in a bid to escape the stress of modern day, with over 33% influenced by old favourites such as Only Fools and Horses streaming on Netflix. Del Boy saw his drinks trolley as the height of sophistication, now ‘intertaining’ is bringing it back into fashion with Habitat reporting a 278% increase in online searches YoY.
Even Fawlty Towers has made its mark, with the display cabinets favoured by Sybil seeing a resurgence – with a 103% uplift in online searches at Habitat. Brits have also binged on familiar US shows like Friends to provide comfort in times of uncertainty. Habitat has seen sales of large coffee cups surge by 63% since January 2021, with Brits taking inspiration from the coffee house, ‘Central Perk’.
Alongside the classic sitcoms, retro property shows, such as Changing Rooms are on the up, with 67% watching old favourites to pass the time over the last year. One in four Brits now make the TV their first port of call when it comes to interiors inspiration.
Habitat has partnered with former Changing Rooms presenter Carol Smillie, to offer advice to Brits on achieving their own TV-inspired homes. Carol says: “Having spent lockdown renovating (and yes – watching TV!) I completely relate to Habitat’s research. It’s great to hear that Changing Rooms is still making its mark too. My own lockdown TV-spiration has to be It’s a Sin – I invested in a whole host of pink cushions and throws after watching that!”
Lockdown TV-spiration League Table:
|RANKING||TV HIT||ITEMS OF INSPIRATION|
|1||Changing Rooms||Brightly coloured feature wallsStatement chairsDramatic mirrors|
|2||Only Fools and Horses||Del Boy’s drinks trolley Chandeliers Trigger’s broom|
|3||Line of Duty||1. Storage cabinets 2. Manager’s chairs 3. Tumblers (as used in interview rooms)|
|4||Friends||Large Coffee CupsPeephole Picture FrameHuggsy|
|5||Bridgerton||Four poster bedsStatement chairs Duke of Hastings’ spoon|
|6||Normal People||Vintage-style glassware Eclectic vases Connell’s chain|
|7||Fawlty Towers||Display cabinetsFramed wall art Tea trolley|
|8||Selling Sunset||Statement garden furniture OTT entrances Marble effect|
|9||It’s a Sin||‘The Pink Palace’ inspired pops of colourBright blazers worn by RitchieDramatic lighting|
|10||The Sopranos||Tony Soprano’s bathrobeTony Soprano’s therapy chairTony Soprano’s mirror (the one he|