TVD Group, the Bolton-based business behind TV brand Mitchell & Brown, is celebrating 25 successful years in business. Bringing family values, quality, and service to a TV market dominated by brands from the Far East, the TVD Group is a case study of how a small British company can challenge an industry status quo. By putting customer service first and championing High Street retailing, Mitchell & Brown is enjoying a growing share of the 6m-units-per-year UK TV market, while the TVD Group’s commercial arm has installed TVs, displays, and digital signage in betting shops, hotels, and sporting venues across the UK.
Founded in 1996 by Jim Brown and his sons Mat and Dan, who are now the business’ key directors, the TVD Group started from humble beginnings in a small electrical retail shop in Leigh, Greater Manchester. Through delivering outstanding customer service, the shop began to prosper, and the business grew. TV and Video Direct evolved into the TVD Group as the family business expanded into supplying TV and audio equipment to the trade, commercial displays and custom install AV.
With the TV market saturated with brands adding complexity to their products in an arms race for the most features, and mass retail outlets slashing prices to grab sales, TVD Group founded Mitchell & Brown in 2017. As a tribute to Jim, their father, Mat and Dan named the company using his surname, Brown, and his mother’s maiden name of Mitchell.
The concept was to create a brand that majored on performance, ease of use, reliability and customer service, rather than unnecessary features and cut-price discounts, and sell through the TVD Group’s own retail outlets.
Built to TVD specification by Europe’s largest TV manufacturer, Mitchell & Brown backs up its consumer proposition with a class-leading 7-year warranty on every TV – as standard!
With other TV manufacturers and third-party insurers charging princely sums for even 4-year warranty protection on TVs, the move grabbed the attention of canny High Street shoppers. Very quickly, many other High Street retailers wanted a slice of this up-and-coming new brand in the TV sector. Careful to retain its enviable reputation for service and quality, the TVD Group began distributing Mitchell & Brown to traditional High Street retailers that operated with the same high standard of family and ethical values.
By spring of 2021, the brand unveiled its most extensive annual line-up of new TVs to date, offering over 30 models from 22inch ‘bedroom’ TVs with built-in DVD, to cutting-edge cinema-ready 65inch 4K TVs packed with smart features and services, all backed by Mitchell & Brown’s 7 year guarantee. The company now employs a sales agency, Big Red Sales, to ‘vet’ and work with suitable High Street retail outlets across the UK and ensure they can deliver the level of customer service that Mitchell & Brown brand demands.
In honour of its 25 year anniversary, TVD hosted a charity golf day at the world-famous Belfry Hotel & Resort on 17th September 2021. 12 teams made up of TVD clients, customers, and partners took to The Brabazon Golf Course to network with industry peers while raising money for charity at the event.
“TVD’s solid and sustainable growth over the last quarter of a century is down to our family values and drive to deliver the very best service to our customers,” says Dan Brown, Operations Director at the TVD Group. “Whether that is the 7-year guarantee and UK customer help desk for Mitchell & Brown TV buyers, or the quality of service we deliver to our major commercial clients, we strive to ensure our customers get the very best value from dealing with us.”
“Starting as a family business, we have been fortunate enough to see substantial growth into many different sectors over the last two and a half decades,” adds Dan. “Now we have our TVD family, a whole team of people working to make TVD a success. Today, building a business isn’t just about our own family but providing security and enjoyment for the entire TVD family and partner businesses. Our business is a real collaboration, and we will continue to expand under the same guiding principles that have driven our success to date.”