Twenga revamps web site to improve shopper experience

Twenga: improved visuals

Twenga: improved visuals

Twenga, the online shopping portal, has launched a new version of its website, which it claims offers shoppers a visual, sensory and instinctive shopping experience.

The new site has been designed to better respond to the demands of online shoppers, revealed in research.

These include:

  • The ability to browse as many products as possible at a glance, with large visuals
  • The ability to share recommendations and ask questions, using social networks or email
  • Access to more in-depth product features, zoom images and filter options
  • Clean, clear design, showcasing the products

According to Twenga, the new site optimises the navigational experience.  Photo views are bigger and contain more information.

The site also includes a social shopping feature launched by Twenga last month. This allows shoppers to ask their friends on Facebook, on Twitter or by email, what they think of a product before buying.

“With this new interface, we have been able to create a modern, user-friendly visual experience, offering added value to the online shopper; a considerable achievement given the 380 million products on Twenga sites”, said Gaël de Talhouet, vice-president marketing at Twenga.

“We have already launched the site in the US and the results are convincing,” said Bastien Duclaux, CEO and co-founder of Twenga.

“The number of pages visited and the time spent on the site have both increased dramatically. This is proof that user experience is enhanced, with a direct boost to sales,” he said.

“Over the next few days, we will be launching the new interface in all 15 countries in which Twenga operates. New features will be added progressively, bringing ever greater user satisfaction,” Duclaux added.