Twinings relaunches green tea range with new blends and packaging

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail
New look Green Teas

New look Green Teas

Twinings has relaunched its Green Tea range with new blends and packaging.

There are three new fruity blend Green Teas: Mango & Lychee Green Tea, Tangerine & Verbena Green Tea and Peach & Cherry Blossom Green Tea. 

Twinings Pure Yunnan Province Green Tea and Pure Anhui Province Green Tea are two new premium blends; while the sixth new blend is decaffeinated Pure Green Tea.

The new packaging has been developed by design agency BrandOpus and features illustrations of the ingredients used across the range.

According to BrandOpus, the new look packs are designed to promote the brand’s leadership in the green tea category.

The agency commissioned fashion illustrator Tobie Giddio to create the ink drawings, which span 15 packs.

Giddio has previously worked for Alexander McQueen, Vogue and Tiffany.

“I wanted the illustrations to express the art of these delightful blends in a visual way,” she said. “Utilising the unique combination of ingredients, I was able to achieve a true expression of the delightful flavour that is unique to these special combinations.“ 

According to Twinings, all the blends in the range provide a natural source of antioxidants.

The rrp for Pure Yunnan Province Green Tea and Pure Anhui Province Green Tea is £2.09; while the core products and flavoured ranges retail at £1.39.

Stephen Twining, director of corporate relations, said: “Green Tea is a favourite amongst those looking for a tasty, healthy boost so we are pleased to be able to increase the already strong portfolio with unique and delicious flavours. The New Year is always a great time to detox and Green Tea can be an excellent accompaniment for the process, which is why we choose this time to introduce these exciting new blends.”