Tyrrells to expand in Australia with exclusive tie-up with Coles Supermarkets

Milner: Australia is a key market

Milner: Australia is a key market

Tyrrells Potato Crisps, the UK premium crisp brand, is announcing its expansion into Australia.

Led by CEO David Milner, this overseas growth significantly strengthens Tyrrells’ international footprint, with product now able to be enjoyed across the world – from the US, France, India and now Australia.

With Tyrrells crisps already available in over 30 countries worldwide, Australia is the next addition to the Tyrrells International agenda. After a decade of thoughtful crisp creation, Tyrrells earmarked Australia as the next area for growth targeting crisp connoisseurs down under.

With a large British expat community, English influence and love of potato crisps, Australia is a key target market for the brand and Tyrrells is now exclusively available in Coles Supermarkets, retailing for $4.19 pack.

Already well represented internationally, markets including France, Germany, the Netherlands and North America now account for approximately 25% of Tyrrells’ turnover, with France named its biggest market outside of the UK.  Under the current management team, the business has doubled in size in the last three years, with its international focus being a key driver of this. Employing 270 people, last year Tyrrells was also recognised in winning the coveted Queen’s Award for Enterprise for international trade.

Milner said: “Australia is a key market for us and we’re pleased we can finally bring our fellow lovers of crisps down under, a quintessentially English crisp.  Since joining the company four years ago, our aim has been to bring a little piece of Englishness to every corner of the globe – Aussies being no exception.  British products continue to be popular and we’re delighted that the appeal of our brand transcends continents.”

Six crisp flavours are available in Australia including: Lightly Sea Salted and Sea Salt & Cider Vinegar – plus some further British favourites; Sea Salt & Cracked Black Pepper, Mature Cheddar & Chives, Sunday Best Roast Chicken and Sweet Chilli & Red Pepper.