Ubamarket wins Global Mobile Award 2019 for Digital Commerce Innovation


Ubamarket and DMI are proud to be the recipients of the Global Mobile 2019 Award for Digital Commerce Innovation at the Mobile World Congress Barcelona. As retail tech is of mounting importance to both consumers and retailers, we are delighted to be championing digital commerce globally. 

The Mobile World Congress Barcelona is renowned as the biggest mobile event globally. This hosts the most current innovations and cutting-edge technology from over 2,400 leading companies in the industry. The accredited conference programme also highlights topical issues that are shaping the technology industry. Ubamarket was shortlisted alongside Schwarz Gruppe, Safaricom, Synchronoss and Whisbi for Whisbi and subsequently won the title. 

Retailers need to adapt to the demands of shoppers by creating hyper-personalised experiences in order to avoid losing market share. Ubamarket research found that 17.5 million shoppers want app consolidation, enabling them to scan products, use loyalty points, access live offers and pay, all within the one app. Ubamarket’s award winning app brings together the best of online and in-store, offering an end-to-end solution that’s revolutionising the in-store retail experience.

Will Broome, CEO and founder of Ubamarket: “We are so proud to be flying the flag for digital commerce at a time when retail tech is so prevalent in shaping experiences for retailers and consumers. To be recognised as the most innovative app globally is fantastic, especially among such illustrious competition. Competitors include Schwarz Gruppe who own global supermarket giant Lidl and Kenyan mobile operator Safaricom. We take great pride in our ongoing innovation to re-imagine and enhance the in-store experience for both shoppers and retailers and we are delighted that the groundbreaking work of our team is being recognised in such a high profile way.”

Sunny Bajaj, DMI CEO and founder: “At the heart of our partnership with DMI’s valued clients is a steadfast dedication to the design of human-centric solutions. For the Ubamarket app to be recognised globally at MWC19 is validation of a job well-done and we are proud that consumers continue to find value in the Ubamarket application. The GLOMO’s are a testament to the incredible innovation and ingenuity shaping our industry and it is truly an outstanding achievement to have been selected by our esteemed judging panels. We thank all of our entrants, judges, sponsors and partners for supporting the 2019 GLOMO’s.”