UK bed retailer Dreams rolls out Sleepmatch, its pioneering mattress matching technology


Dreams, the UK’s most-recommended bed retailer, is introducing its unique mattress matching technology, Sleepmatch, to all 195 of its UK stores. It will mean Dreams customers across the UK can pick their perfect mattress thanks to science and leading technology, paired with Dreams sleep ambassador expertise.

The roll-out comes following research commissioned by Dreams, which revealed more than two thirds (69%) of Brits are unhappy with the quality and quantity of their sleep, with as many as a third (30%) never waking up feeling refreshed. A crucial element in achieving a great night’s sleep is finding the mattress that’s right for you.

Dreams’ new Sleepmatch technology takes the stress out of what can sometimes be an overwhelming and confusing situation. Developed through decades of testing and scientific research, the system analyses 18 unique measurements, including height, weight, shoulder width and preferred sleeping position and conducts 1,000 calculations, to pair customers with their perfect mattress.

Unlike other mattress matching systems, Dreams’ is the only one to be backed by science, supported by the findings of a largescale research study by a leading university in the US.

Customers will be invited to try the innovative Sleep Match process whenever they visit a Dreams store. While lying on the Sleep Match mattress, the technology will capture key profile measurements before producing a Personal Sleep Profile, detailing their unique mattress requirements.

Working in partnership with Dreams’ unique Comfort by Colour system, Dreams’ in-store colleagues will use the Sleepmatch findings to guide the customer to their ideal mattress; advising they choose the option that’s best for them.

Daniel Parsons, director of buying at Dreams, said: “Too many people in the UK are currently suffering from a poor night’s sleep – and a bad mattress can be the main culprit. Yet we know the process of picking a new mattress can be sometimes feel overwhelming and confusing. We don’t think it should be that way.

“That’s why we’re so proud of our Sleepmatch technology – the only system backed by science and specifically designed to make choosing the right mattress easier than ever.  This nationwide rollout is a significant step towards helping more people to get a better night’s sleep.”

Dreams’ Sleepmatch technology has already proved a huge success, having been introduced to its first Dreams store in November 2018. Globally the technology has resulted in over 12 million profiles being built within the database.