UK footwear giant schuh partners with leading online payments provider Klarna


European payments provider Klarna has announced a partnership with schuh, one the UK’s biggest footwear retailers. More than half of schuh shoppers will now be able to use Klarna’s checkout solution to easily purchase products from their website.

When checking out online, customers will now be able to benefit from Klarna’s unique technology to buy products by simply entering their email and delivery address, rather than having to provide complicated log-in information and credit or debit card details. Customers will have the option to use Klarna’s pay after delivery solution to pay for their products after they have been delivered, and they can then go back and enter their payment details when convenient.

schuh is the latest retailer to partner with Klarna, following the business’ successful launch with retail giants Lyst and Arcadia last year. The simplicity and flexibility of Klarna’s payment process shows direct benefits for retailers, and extensive AB testing undertaken by schuh comparing the Klarna checkout with the traditional checkout showed a double digit uplift in sales conversions with Klarna.

“Long and complex checkout processes are frustrating for the consumer, and are one of the main reasons behind dropped baskets at checkout. But by making the online payments process simple, smooth and safe for the consumer, retailers can benefit from increased loyalty and sales”, says Luke Griffiths, UK General Manager of Klarna. “We’re thrilled to be partnering with schuh and bringing our simple payments solution to even more online shoppers in the UK”.

Sean McKee, director of e-commerce and customer experience at schuh, added: “With more customers shopping on mobile than ever before, making the payments process as painless and easy as possible continues to be a priority.  We have already seen an impressive uplift in conversions using Klarna Checkout – boosting sales while reducing friction for our important online shoppers.”